In a very crowded and ultimately intangible marketplace, how do you establish and succeed with a start-up management training company? Prescience required an identity and marketing communications materials that would appeal to high level, blue chip customers in both the UK and aboard which it was felt the qualifications and expertise would be best matched.
Through a collaborative approach, we explored with the client how best to creatively represent the brand positioning. Positive messaging together with calm imagery and colour palette reinforced the unique features and benefits that Prescience offered their clients.
Even shortly after launch, Prescience were enjoying considerable success with a large client base in the UK and Europe. The brand identity is continuing to reflect the nature of the business and creating stand-out and growing market awareness.