Lafarge Plasterboard Ltd needed to launch T-Bar, the new Flat Ceiling System in a way that would generate large market awareness in their target market and a valuable opportunity to sell.
Given our previous experience of managing trade events for clients and understanding the value this can deliver, we devised an integrated event held at Aston Villa FC which would provide clear demonstration of product features and benefits in a customer communication and networking environment.
To support the launch event and to assist the route to market of T-Bar, we undertook a number of multimedia projects for Lafarge.
The event took the theme of premier league football and was attended by Lafarge’s key contractors. Live on screen throughout the day and in the product demo area, the video was an integral part of the event as well as a valuable selling opportunity. For these reasons the content reflected the theme, corporate messaging and included a product installation guide and CGI from Lafarge.
From storyboard to voiceover script and final cut, we worked closely with Lafarge to produce the video in a number of forms; as a live product, as an additional version on branded USBs for non attendees, as well as flash and a themed Powerpoint presentation.
We supported Lafarge every step of the way with planning and managing the event, ensuring that our client could focus on the important job of communicating with their audience on the day and selling.
The expertise we demonstrated in campaign delivery with the integrated roll out of these projects lead to a seamless product launch and ensured that the client achieved the results they were hoping for.