Case StudyPrescience Website Filed in: HR / Recruitment, Professional Services

Strategy and moving forwards

The Challenge

To bring the marketing materials for Prescience up to date and produce a strategy to move things forward, within a modest budget. We produced the original Prescience identity and initial marketing materials back in 2003. The existing web site (not supplied by E&T) was dated, over complex and, due to an unfriendly CMS system, had not been updated in years. Prescience also required a communications tool to regularly contact their client list, including alumni and lapsed clients. We needed to produce materials that accurately present the company in a more efficient way and to give them the tools to administrate the website and carry out marketing comms in a joined-up fashion.

The Solution

An updated style was implemented for a new website and newsletter. The website was produced in WordPress as it is the industry standard tool, is fully responsive, includes all the latest apps and functions, and has a hugely flexible CMS system – enabling the client to update the majority of the general content, add articles, key staff and course content. We trained Prescience staff to update and use the system themselves for ongoing content management. Next we designed a templated e-newsletter. This was to be populated with new content linked to the website, to ensure the traffic moves to where Prescience want it to go. Links to company social media pages could also be easily integrated into both the new website and newsletter template to widen Prescience’s online presence and audience.

The Outcome

The new website has now been live for a few months and Prescience are able to easily keep the content fresh and relevant. The push from newsletters and social media has seen some good traction, including advertising and recruiting delegates for a new series of workshops that Prescience are conducting throughout the country. Prescience are really moving forward - look out for them in 2018!



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