MX Group is the leading supplier of showers, shower tray and shower accessories and carried a vast product range, but this was proving not only very difficult to manage and promote but also expensive to produce.
We were tasked with taking the cost out of existing design and packaging formats whilst increasing shelf standout, perceived value and ultimately sales turnover.
The initial step was to embark on a 3 month consultancy project covering customer research, brand & proposition analysis and market assessment. Our findings were presented back to the client together with our strategic recommendations for brand positioning and message development.
Using our expertise in print management, we were able to ascertain the most cost effective way of meeting the brand identity requirements whilst still remaining as competitive as possible in the production phase.
All pack formats were rationalised, reducing the number of different templates used as well as creating stunning design solutions with single and 2 colour solutions, saving the client thousands of pounds. We were then retained to produce sales brochures, packaging, point of sale and illustrations as well as working closely with their in-house artwork and marketing department.