Data

Account Manager – Top Tips

What makes a great account manager in the marketing world?

Do you need Superhero support?

With so many digital and traditional tools now available to the marketeer it’s easy to understand why so many companies are fire-fighting to cover all bases.

Tackling the data strategy issue

While conducting our own research one theme came through time and time again. The industry still faces its biggest issues around purchasing good quality campaign data from reliable sources and then ensuring it manages that data well on an ongoing basis.