To create an event that would launch the expansion of The Communication Centre and generate a sales pipeline for TCC and Vodafone products. From start to finish the campaign was required in 6 weeks.
A sales lead generation campaign, which focused on the issues businesses faced and how IT and telecommunications could support them. The campaign used web, email, DM and event management, culminating in an evening targeting large enterprises and SME’s.
It was an entertaining evening, with Nick Hewer (Lord Sugar’s right-hand man), over 100 local business leaders and key media. It raised TCC brand awareness of their new walk-in business centre and generated sales opportunities for TCC and Vodafone.