With REHAU Rauvitherm celebrating 5 years of British manufacturing this year, REHAU wanted to create a 3 part series of themed campaigns to raise brand awareness to 600 distributor branches / builders merchants in the UK.
Tying in with the idea of British manufacturing, we started to work through ideas for what Britain was famous for. Following this brainstorming session, the concept of a Great British Cuppa emerged – from the idea of a ‘Builders Brew’. We developed the theme of a strength scale to rate a cup of tea, ranging from ‘Skimmed Alive’ to ‘Iron Brew’, with branded tea towels and tea bag packs being sent out, complete with the strength scale, to all 600 builders merchants, encouraging them to take a picture of their idea cuppa and upload to social media with #GreatBritishCuppa.
With the first stage of the campaign now complete, the feedback has been that the mailer was well received and that builders’ merchants have all been enjoying their Great British Cuppas and are eagerly awaiting the next phase of the Great British Campaign.