Case StudyNuaire Drimaster Product Launch Filed in: Construction, Manufacturing / Engineering

The Challenge:

Market leading ventilation manufacturer, Nuaire, had developed a new and improved version of their popular Drimaster product range, with the new, enhanced technology using up to 20% less energy than the competition. It was critical that not only the unique selling points were conveyed to various target audiences, but that current customers were informed of the increased benefits of the new product, given that previous versions in the product range would no longer be available. Nuaire wanted a teaser campaign, followed by a full product launch to build awareness of this new, market leading product range.

The Solution:

We initially worked on a series of creative themes for concept creation; which developed into a ‘Secret’ teaser campaign and then a ‘DNA / Proven Technology’ theme for launch, as Nuaire originally invented the technology and have been at the forefront of product development ever since.

The ‘Secret’ teaser campaign began with a series of targeted emails, supported by an advertising campaign in industry press, closely followed by a product launch event supported by a full suite of technical collateral and further industry press advertising.

With the launch of the new and improved Drimaster product, all technical brochures had to be updated, with new photography, all of which had to be retouched and new statistics and technical information changed to new specifications.

The Outcome:

With the product range fully launched, Nuaire have been able to convert existing customers over to the new, improved range as well as extend the audience reach with new customers.

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