Case StudyHaigh Engineering Company Limited Filed in: Manufacturing / Engineering

The Challenge:

Haigh Engineering Company had already worked closely with us on a brand realignment programme, but it became clear that they needed to be able to control all their e-marketing campaigns internally. The difficulty was in handling large quantities of data effectively and in a way that made communicating with their target audiences quick and easy.

The Solution:

After reviewing the current and future e-marketing campaigns needs, we recommended that Haigh Engineering Ltd adopted our Mailready system to compliment and enhance their fully integrated marketing communications plan for their two key industry sectors - waste water management and healthcare.

Mailready is able to draw from the contact database and apply variable data to emails; further targeting key and potential customers directly and cost effectively with prices from as little as 2p per recipient after set up costs. As a simple and effective e-marketing tool, Mailready is quick, easy and cost efficient, managing inbox and spam testing as well as contact duplications and opt-outs.

Effectiveness was the key outcome, as was establishing training and management plans to track progress and effectiveness to ensure that best practice methodology was followed as standard.

Outcome:

With pre-defined but flexible templates, Haigh are able to target all database contacts in both sector databases with clear, consistent and regular e-marketing messages in order that their brand and sector specific products are positioned front of mind. E-marketing has proved to be fully traceable thanks to mailready, as click through rates have achieved above industry average.