Case StudyCisco Filed in: Communications / Technology, HR / Recruitment

Creating a digital tool to help Cisco support customers more and explain a complex offering better

The Challenge:

To create a digital tool that would help Cisco to ensure that it’s sales team and partners were able to easily understand the options and benefits of using Cisco Leasing.

The Solution:

We developed an online interactive training programme and created a friendly guide called “Ping” to act as a “leasing champion” which could be recognisable across the campaign collateral, different cultures and walk people through the options available.                             


The tool has reduced the perceived complexity to understanding different leasing and finance options.  This has enabled Cisco to demonstrate itself as a pro-active partner supporting customers. The campaign has been rolled out in a number of European languages and continues to be a success.

Watch a clip from the interactive learning tool:

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