The Challenge:
To create a digital tool that would help Cisco to ensure that it’s sales team and partners were able to easily understand the options and benefits of using Cisco Leasing.
The Solution:
We developed an online interactive training programme and created a friendly guide called “Ping” to act as a “leasing champion” which could be recognisable across the campaign collateral, different cultures and walk people through the options available.
Outcome:
The tool has reduced the perceived complexity to understanding different leasing and finance options. This has enabled Cisco to demonstrate itself as a pro-active partner supporting customers. The campaign has been rolled out in a number of European languages and continues to be a success.
Watch a clip from the interactive learning tool:
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