Have you ever been so busy developing your product that you forget to let the market know about your developments? Well that's exactly the position our client found themselves in. Having made massive innovations with their product ranges, the client felt that others had stolen the lead in terms of perception through clearer branding and communications.
Our product positioning was clear - innovation, evolution and outstanding customer service. We set to work creating an identity for the innovative Olexobit range, chose appropriate channels for a campaign and then set to work putting the record straight!
This work has developed further into support of the global Bitumen teams projects where we are looking at the creation of a consolidated and streamlined brand personality for these highly innovative teams.
