Case StudyUniversity of Bristol Filed in: HR / Recruitment, Professional Services

Facebook Campaign

The Challenge

The University of Bristol has a worldwide reputation for its research and education, coming within the top 1% of Universities in the world.  However, the Faculty of Science was not recruiting anticipated numbers of students to their Masters programmes, and did not have much experience of marketing these programmes to a broad group internationally. The Faculty went to Earl and Thompson in order to get the most up to date advice on how best to increase their student numbers in this area from both the home and international student body. The University of Bristol is a very large institution and the Faculty of Science is one part of that; as such, the Faculty operates within wider organisational policies and whatever solution evolved needed to be one that fit within University policies and processes.

The Solution

Earl and Thompson helped the Faculty design Facebook pages and a microsite, and a Facebook advertising campaign followed.  Both these tools provided targeted messaging for potential applicants.  The Facebook campaign drove up brand awareness within a number of countries and simultaneously indicated where there was demand for programmes.

The Outcome

The campaign put essential tools in place that can be utilised whenever necessary.  The campaign has certainly raised brand awareness and continues to do so.  Due to the new recruits as a direct result of this campaign the total ROI was 3182%

 

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