Johnson Matthey were a global leading provider of specialist pigments and coatings and provided different market sectors with highly specialised products, however with such complex products came large quantities of technical data that was very difficult to translate into attractive customer facing sales literature. Another problem was that sales literature needed to demonstrate exact pigment or coating colour – without having to incur very large print costs with the traditional route of colour depositing.
Following a brand and proposition analysis and review of brand positioning we conduced a thorough marketing audit, including a review of all existing collateral to ascertain what the key sales messages needed to be, and to consolidate the level of up-front technical information.
We then developed imagery linked to each product range, together with setting standard corporate layout templates – each image represented the inherent brand qualities. We were tasked with working closely with our print suppliers to produce the exact colour match using a combination of specials and 4 colour print process, together with wood grain effect and metallic colour techniques.
The client was delighted with their new suite of sales literature and the cost saving associated with our innovative print solution. Brochures were rolled out into multi-lingual versions and associated technical datasheets were also produced to support all sales material.
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