The high profile Highways Term Maintenance Association needed a top level manifesto outlining their ultimate goals over the coming years with a clean, confident and professional tone in keeping with that of the HTMA member companies, such as Balfour Beatty Infrastructure and Tarmac.
Our team set to work creating a design concept that communicated a confident, contemporary and dynamic tone with a correlating creative styling of industry related imagery. Our design team treated these images to give a positive illustration of HTMA’s future-facing intentions.
HTMA launched the manifesto at a high profile industry event in 2007, in the presence of influencer groups, both in the government and trade. This was the second official piece to illustrate the objectives of the organisation.
The new design styling was successfully rolled out across all supporting collateral, ranging from literature to POS items.