Established as one of the world’s leading construction groups, German company, Hochtief needed UK marketing collateral which would successfully communicate company values and outline their experience and abilities across a number of sectors such as marine, road, rail, industrial, airport and tunnelling.
Our first step was to spend time with the client on various marketing workshops, gaining insight. We covered customer research (internal and external), brand & proposition analysis and a market assessment. After this period of close collaboration, we were then able to formulate strategies, covering message development and brand positioning. Rolling out these strategies, we created a bound-in corporate brochure with pocket to accommodate the corporate element with six separate brochures according to sector specification. Our team sourced and commissioned photography, as well as writing all copy with the verbal strategy for ‘cornerstones’.
The success of the brochures led to a restyling of their website to sell in the values of the business and build confidence through high profile case studies.