As a result of the poor economic trading conditions in the recession, the housing market was in decline.
Bell Homes recognised that in order to try to counter this slump, they needed to increase market awareness, drive engagement and ultimately increase sales.
Their website had become stale, and did not reflect the quality of their offer. Bell Homes wanted to reposition their website in line with their brand, but did not want to start from scratch and instead wanted a strategic refresh of their existing website.
Working within the existing structure of the site, we worked on message development and engagement strategy, using our copywriting and content generation skills, ensuring that all information was presented in a more user-friendly format. Instead of creating expensive new maps, we utilised existing technology and incorporated Google maps.
An important part of engaging with the audience was to create and incorporate virtual tours and ultimately designing a more defined call to action.
To support the refreshed website, we also managed the Adwords advertising and incorporating metrics to measure effectiveness.
From a £4k investment in Adwords, Bell Homes achieved 3,600 click throughs to their site – driving volume and generating greater market awareness. The metrics software we installed automatically delivers usage statistics on a monthly basis by email, so that Bell Homes can evaluate ROI and effectiveness as well as providing information to assist in future strategy formulation.