Balfour Beatty needed a new corporate brochure for their highly regarded Infrastructure Services Division. The creative brief was to produce a document which conveyed the strength and success of the operation whilst clearly positioning their brand as one of innovation, customer commitment, quality and vision.
Working within the corporate identity guidelines, the graphic treatment called upon strong headlines, emotive imagery and a dynamic tone throughout – extending to copy tone and supporting graphics. A balance of emotive and practical style imagery helped to strengthen the positioning whilst clearly and succinctly informing the target audience of the scope of capability that this industry leader can offer.
The client was delighted with the finished product, delivered on time and budget. The new brochure reflected the market leading position of Balfour Beatty.