To create an online direct sell channel, building account customers and driving higher profit direct sales rather than through the traditional dealer channel.
We worked with Amano to develop a digital strategy and built a simple to use Content Management System in ExpressionEngine. The site is fully transactional and effectively captures marketing data to strength customer relationships and enhance customer knowledge. The website is supported by an Adwords campaign which links to Amanos' own social media programme to support the Amano Privilege Club.
The site has achieved its strategic aim of creating a direct selling channel and is generating such a high level of sales that we have since produced multi-language site variants.