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 Clients work with us because...

• We retain our team - people are our business and we work hard to secure the skills and knowledge that we have in-house for the ultimate benefit of our clients.
• We are visible and open - we know that communication is the key to success.
• We offer a truly consultative approach - blending our strategic marketing skills with superb creative translation.
• We are a small dedicated team able to build very close relationships with all of our clients, ensuring a real understanding of their business and genuine win-win outcomes for all.
• We know our strengths and we play to them - we don't stretch our service to accommodate skills outside our remit thus protecting the quality of work we do and the service and support that our customers receive.
• We set the bar high - we push ourselves to meet our high quality standards and are committed to continuous improvement through self assessment and securing best practice in all that we do.
• We are prepared to challenge the brief - adding real value through targeted questioning thus generating opportunities for our clients over and above those originally proposed.
• We know that marketplaces change and we invest heavily to be certain we can adapt with the market to continually meet customers' needs.
• We benefit from strong supplier relationships ensuring that we all work hard to deliver the best results for our clients.
• We are bucking the trend - in a market downturn we are winning new business, securing new clients and protecting our existing client relationships.

When we develop a marketing program, we like to understand what is driving the objectives behind it.  That way we can focus on the ideal outcome rather than an individual activity in isolation.

We can design and deliver a range of different program types, to engage different types and levels of audiences to suit your needs. We will design a program to generate new sales opportunities, establish relationships with senior-level contacts or harness the power of trade marketing channels.

 Questions we like to answer at each stage are:

• Strategy - what are we really trying to do?
• Foundations - Who are we talking to and what do we want to say?
• Tactics - What's the best type of approach to reach them?
• Channels - What's the right mix of channels to engage through?

This approach ensures that you have the edge over your competition - well thought out, creative campaigns - anticipating your customers' needs. This way of working with our clients has proved so successful, that over 80% of our new business comes from referral.

Find out why clients choose us...

We're an integrated marketing agency based in Gloucestershire, a team with exceptional marketing, creative and project management backgrounds, covering a multitude of sectors, including Construction, Manufacturing & Engineering, Communications & Technology, HR & Recruitment and Professional Services. Our people are our business and we're very proud of the breadth of expertise and commitment our clients have access to. Time and again, our clients tell us what difference our people make to their business, in many cases we have become their extended marketing team.

Who we are

We're an integrated marketing agency based in Gloucestershire, a team with exceptional marketing, creative and project management backgrounds, covering a multitude of sectors, including Construction, Manufacturing & Engineering, Communications & Technology, HR & Recruitment and Professional Services.

Our people are our business and we're very proud of the breadth of expertise and commitment our clients have access to. Time and again, our clients tell us what difference our people make to their business, in many cases we have become their extended marketing team.

Meet the team......

How we work

As your agency, our aim is to help your business succeed and we have spent the last 30 years building the best team to support that. We tailor the way we work according to your needs, base our approach on your situation, marketplace and challenges.

The important thing, we feel, is to leverage the knowledge that's shared between us and our clients. This allows us to create focused result driven marketing programs, so that we can reach an audience ahead of and better than the competition.

See more about our approach....

Why choose us?

We appreciate that marketing professionals are spoilt for choice when it comes to choosing a marketing agency and we know that the key to a successful partnership is a mixture of expertise, communication, trust and ultimately, results.

If there were 3 things we feel you should know about us, they would be:-

• Earl & Thompson Marketing is recommended to be in the top 2% of UK agencies
• Our clients have independently rated us as above industry average for Professionalism, Strategic Thinking, Effectiveness, Creativity and Client Service
• We have been in business for 30 years, we understand what it takes to deliver success to our clients in the short, medium and long term

Find out why other clients have chosen us....

We have an in-house team to deliver the complete end-to-end marketing service from initial insight to campaign delivery. We're flexible though and our expertise helps us to pick the right balance of marketing expertise to deliver the solution you need.

 The benefit of this approach is that our clients can call on us to manage the entire process, elements of it or guide them through key steps.

 Our initial step is to consider what we know and the gaps (if any) that need to be filled for us to create the right strategy for our clients. We like to think we'll explore further and work harder than you ask us to, which means we'll add value above our competitors.

Our full service offering means we know how a strategy can be successfully executed through different marketing activities and channels, which means this knolwedge is built into our thinking, delivery and results from start to finish.

Your brand and how you communicate your brand has become more of a focus and a differentiator than it ever has been, but it’s become even more important to be very clear about what your brand is selling. People won’t take the time to figure it out – why should they when your competition are making it easy to engage with them, rather than you? 

Often a client is very good at explaining their product features but not transferring that into the business issue that their offering solves for their customers. This is the key to generating the ROI. The customer has an issue and wants a solution – they’re not looking for features at the initial contact point (that comes later) – so the upfront brand proposition and messaging needs to get across (as easily as possible) who you are, what your offer is and what it can help the customer do.

Why is this important?

In order to get the maximum ROI from your marketing budget, we need to be sure that any marketing communications material that we produce on your behalf is really fit for purpose. There is no point having a website that looks great and built in Flash, if your audience is primarily going to access it through a hand held device, and can't load it. Understanding who your audience is and how they want to be communicated with is the background information that we will work with to ensure that your marketing budget is spent as effectively as possible.

How we do this

Our approach is very much collaborative, if you have existing materials in place, we will update content or images to help budgets work efficiently, or our in-house team can produce all the items you need for a campaign from scratch - whether it is traditional print campaign, a digital campaign or a mix.

We can produce:

• Advertising (print or digital, including Google AdWords and LinkedIn)
• Brand Identity
• Digital (websites, micro-sites, apps, email campaigns)
• Direct Mail
• Events & Exhibitions
• Literature
• Packaging
• Photography & Video
• Point of Sale

See our portfolio to see some examples of marketing support material that we have produced over the years for our clients.

We find the best results are achieved when we work as a team in developing concepts, to ensure that the right strategic direction in maintained whilst developing the creative, this ensures that the timelines are short and budgets are adhered to. Clients often are involved in early brainstorming sessions where our studio can illustrate up hand drawn scamps and ideas as they surface. 

Once we have understood the foundations of your market and your brand, we can move onto what strategies need to be developed, in line with your corporate objectives.

You and your team may already have strategies in place to take you where you want to go, or you may need our help to work through these solutions with you. Whichever route you choose, we will always endeavour to understand what you are really trying to achieve, so that we can be as supportive as possible and deliver the most effective and successful outcomes.

Why is this important?

Successful strategy formulation is paramount in ensuring you know where you are going, when and how. We take time to understand what is important to you, what pressures you are facing and what we can do to ease the burden - building long term partnerships based on trust is just one of the things our clients value about us. We can come to you with a fresh view on existing strategies and help you build on successful strategies - all to help ensure that you achieve success.

How we do it

Questions, questions and more questions....understanding your business and creating strategies to bring about positive change is achieved through a mixture of your knowledge and our expertise. We take what you know and what we know and set about formulating:

• Brand positioning strategy
• Business Intelligence strategy
• Engagement strategy
• Audience prioritisation
• Message development
• Channel selection

Planning for campaign delivery is a critical step in determining whether your hard spent marketing budget is going to give you the results you want.

Audiences no longer want to feel that they are being bombarded with marketing materials, but want to develop deeper relationships with their suppliers and engage in relevant, timely conversations to help them solve their pain points, that means anticipating their needs and next question and making sure that you have all the answers ready to hold their interest. If you don't do it, your competitors will.

The process of delivering a campaign will naturally lead to greater customer and market insight, so the strategy and message can be adapted and enhanced to be sure that you will reach your objectives. 

How we do it

Our approach is based on ensuring that we understand your audience, research that we will have completed well before we reach the campaign delivery stage.

Services we offer for campaign delivery:

• Data Management
  • Data purchasing, cleaning, building and maintenance to builder better data for targeted campaigns
  • Data profiling and priority audience segmentation
  • Management of client data ongoing (in-house or outsourced)
  • Measurement, analysis, monitoring & reporting: be able to measure marketing ROI
• Print Management
  • All too often we see clients who handle their own print to reduce agency cost, but then get left with complex print problems or fulfillment issues that soak up countless hours and cause unnecessary stress. We have been successfully managing our clients print for 30 years and our print management service takes the headaches away. We have built up a wide range of quality approved suppliers whom we trust to deliver the best to you, we select which supplier to use on a job-by-job basis depending on the mix of price vs quality vs service. Our print management service covers everything from proof checking, press passing, packaging, labelling, dispatching as well as recording and monitoring stock levels.
• Thought Leadership
  • We can design and deliver thought leadership campaigns for you, working on establishing you as the 'expert' in your field, publishing and monitoring a variety of industry led articles and white papers across all mediums.
• Real-time campaigning
  • Our in-house team can handle your campaigns in real-time, being flexible in changing messages depending on audience reaction, click throughs, open rates, etc.

We believe that success can only be achieved for our clients if our thinking is based on sound knowledge of your market, your brand and your customers. Whether you already have this information, or you want us to work with you in obtaining it, we will always base our solutions on clear industry insight.

Understanding the current and anticipated future environment in which your company trades ensures that the work that we produce for you will protect you against your competition and help you reach your corporate goals.

Why is this important?

Effective solutions that are aligned with your corporate objectives to deliver strong ROI and long term success, can only be based on thorough:

• Customer research
• Brand & proposition analysis
• Market assessment

How we do this

• Customer Research - areas we need to understand:
  • Why do they buy from you and not your competitors & what is their experience?
  • What would they like you to do more / less of?
  • How will their needs / expectations change in the future that could affect what / how they buy from you?
• Brand proposition & analysis - some questions we ask:
  • What is your brand personality & USP?
  • What is your pricing strategy and how does this match up to your brand promise / experience?
  • Does your internal audience / supply chain understand your brand proposition & does the service match your brand promise?
• Market Assessment - some of the areas we explore:
  • What is happening in your market: who are your competitors & what are they doing?
  • What is the external landscape of your market: what legislation is in force currently or due to come in that affects your ability to trade?
  • What is your current route to market: what channels are present & how could these change in the future to your advantage / disadvantage?.

Call us and let's talk about how we can help you - 01452 627100

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Articles

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Creativity is the ability to see an issue in ways others can’t, simplify the proposition and make the right impact in a short space of time.

We’ve delivered a lot of exciting projects over the years, but here is a small selection of the latest.

With a reputation for delivering marketing excellence and building long lasting partnerships with our clients, we work hard to make your life easier. We have been rated on the Recommended Agency Register for a 7th consecutive year and are finalists in the 2011 Awards, based entirely on recommendations from clients.

"More a strategic consultancy that specialises in marketing than a marketing firm. Very unusual in that Earl & Thompson work hard to understand the business strategies and ideas in order to assist in fulfilling the business' potential. Wouldn't hesitate to recommend them. "