Brand Strategy
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Increasing the Route-To-Market Efficiency
Reviewing the majority of reports and trend forecasts regarding the fortunes of the manufacturing and engineering industry, one cannot fault the increasing sense of optimism within the market with all indictors pointing to the green shoots of a recovery being felt.
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Gearing (Back) Up for Success
Reviewing the majority of reports and trend forecasts regarding the fortunes of the construction industry, one cannot fault the increasing sense of optimism within the market with all indicators pointing to 2013 as the year when a real sense of recovery will be felt.
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How important is getting the brand positioning and messaging right in the competitive marketplace?
2011 will tell the good marketers from the bad, as they have to demonstrate delivery and results more than ever - how can using the brand and messaging in creative deliver an ROI.
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