Blog - Earl & Thompson Marketing

Get another 20% performance from your Adwords campaigns

We often talk to clients who are running their own Adwords campaigns, with some simple questions, we can on average improve their Adwords strategy by 20% or more….here are 4 simple tips.

Industry insiders reveal what successful lead generation strategies deliver for marketers

Industry best practice indicates that Sales Lead Generation (SLG) marketing is helping to create healthy sales and marketing pipelines - find out what experts say makes the best approach to SLG programmes.

Engaging a new generation of buyer behaviours with social media and sales lead generation marketing

Social media and sales lead generation marketing can work as one integrated strategy, otherwise you are wasting opportunities.

Finding ingredient X for a sales lead generation programme

Henry Ford was asked why he named the first Ford the model T. He replied because model A, B, C, D, E, F etc all failed.

Tackling the data strategy issue

While conducting our own research one theme came through time and time again. The industry still faces its biggest issues around purchasing good quality campaign data from reliable sources and then ensuring it manages that data well on an ongoing basis.

Sales lead generation and content generation – is content still king?

As buyers have access and rely more on the online content and opinions of others away from traditional marketing and sales communications, it places greater emphasis on the quality of the messages marketing generates.

Getting the essentials of sales lead generation strategy right

Two influences have emerged that are shaping the approach to B2B strategies. Firstly, changing economic conditions are resulting in a finite market; this sees businesses strongly competing for share of voice to secure sales, which means their communications must make an immediate impact.